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PST18
South Concourse

Walking On Air: Editorial Management Using AirTable

Presented by Jeffrey Stevens

With hundreds of potential content and over one hundred stakeholders, maintaining a lightweight, accessible editorial calendar for UF Health’s social efforts was a daunting challenge. Enter AirTable, a cloud-based configurable database tool. Using AirTable, we built a database that not only served as editorial calendar, but also served as a Digital Asset Management system, an analytics tool, and more.

About

Jeffrey Stevens

Assistant Web Manager, Content and Social Strategy

Like James T. Kirk, Jeff Stevens believes the most important three words ever spoken were "Let me help." A self-described meddling do-gooder, Jeff advocates for making connections and for approaching design and content with empathy and humility. At UF Health, Jeff is responsible for content and social strategy for an academic health center consisting of seven hospitals and hundreds of clinics across north Florida. An award-winning speaker, Jeff holds degrees in advertising and history, and likes hiking, cycling, board games, karaoke, and exploring new places. You can find him online @kuratowa.