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Exhibit Hall B

The Use of Student Journey Mapping in Higher Ed Web – How Are We Doing?

Tuesday, Oct 23 1:45 - 2:45

Presented by JP Rains

Student Journey Mapping has been a topic of discussion and the focus of many multi-year projects across higher education over the last few years.

How far have we come? How has our sector, as a whole, accepted this process and where have we implemented it?

In an effort to advance the collective knowledge of High Ed Web in the area of student-centric decision making, I will cover a variety of ways in which our colleagues have leveraged student journey mapping and share what type of results they have found. Sharing successes and failures, both my own and from others, I will aim to give an assessment of how Student Journey Mapping has influenced our space.

This process has been used in a variety of ways; from building new websites, to social media strategy, and to redefining a student admissions experience. Each of these ways advances the positive influence we can have on those who matter most – our students.


JP Rains

Director, Digital Strategy

JP Rains, MBA, is the Director of the Digital Strategy Office at his alma mater of Laurentian University in Sudbury, Ontario, Canada. He oversees the institution's digital footprint on the web and through social media while aiming to increase the digital IQ of the campus community. He is also President of Rains Media, where he works as a consultant in marketing and communication to private industry. Prior to this, Rains led strategy for two years as Vice-President of Strategy for Soshal Group, a digital agency working with a focus on clients in higher education. His work at Soshal led to multiple national awards and record setting performance for clients including; York University, University of New Brunswick and Cambrian College. He has been a presenter at #heweb four years running, including three presentations in Hartford last year as a part of the content/ux workshop, the poster session and the inaugural lightning talks.