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Room 304/305

The secret weapon of a HigherEd website manager & digital marketing ninja

Monday, Oct 22 9:30 - 10:15

Presented by Piero Tintori

Managing a high performing website can be a thankless and relentless task. The latest website content targeting, personalization and content reuse techniques can save you time, stress and improve website conversion performance. It can even help you deal with politics!!!!

This case study and example focused presentation will look at how the latest cutting edge techniques can help you deliver a high performing University or College website, whether you are in a marketing, technical, CMS or content focused role.


Piero Tintori

CEO and founder

Piero is the CEO & Founder of TERMINALFOUR, a digital marketing and web content management software designed for Universities & Colleges. He has worked with over 200 universities and colleges across 13 countries helping them improve student recruitment and alumni engagement using modern digital marketing techniques.