This top rated session becomes a workshop. Technology, life events, socioeconomics, significant events and cultural trends all affect us as we grow up. We will explore these factors and learn how they shape generations. With a focus on current research on the iGeneration (GenZ) and Late-Millennials, the workshop will present a tool set that will help shape your communication strategies.
Doug Tschopp is the Entrepreneurial Center Director at Augustana College in Illinois. He also teaches public relations and advises student organizations focused on web and advertising. This early "web guy" is known by many for his expertise in research-driven UI development and strategic planning. His long history with this conference includes pioneering the first track focused on content and design, and many years as the conference's program chair.