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South Concourse

Site archi-what? Taxono-who?

Monday, Oct 22 11:45 - 12:45

Presented by Adam Staffa and Andy Fitzgerald

Trying to explain the importance of site architecture and taxonomy to college administrators who are only thinking about surface level design, can sometimes feel impossible. Learn how to get everyone at your school, from faculty to the president, to understand and participate in the process of developing two of the most important aspects of your website.
We’ll show you how to use wireframe software & current pages on your site to highlight the importance of these website building blocks, and go over some activities you can do to get the buy-in that you need to do the job done right.


Adam Staffa

Assistant Direct of Web Strategy

Adam Staffa is a UX geek and currently manages the Shoreline Community College website, which services over 11,000 students and over 125 degrees & transfer options. When he's not trying to rearchitect the Shoreline Community College website, or come up with clear journey maps, he's out enjoying the amazing natural wonders of the Seattle region. Before transitioning into higher education, Adam worked in NYC for companies such as MSNBC, Nielsen Corporation, and Getty Images. He's also an urban planning & public transportation nerd. His passion for urban planning inspires his work in UX - both require looking for ways to help improve people's experience navigating complicated systems - one on the web, the other in cities.

Andy Fitzgerald

User Experience Architecture & Design Consulting

Andy Fitzgerald is an independent UX designer with expertise in user research, information architecture, and interaction design. And has worked with clients in transportation, retail, media, government, and education for firms like frog design and Deloitte Digital and thrives on creating elegant, purpose-driven solutions to tough information problems.