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AIM1
Room 306

Meet Sarah (How a CRM Changed How We Do E-recruitment)

Presented by Kris Hardy

On November 5th at 7:02 p.m., Sarah clicked on a Messiah College paid search ad. Since then she has spent 338 minutes on the Messiah College website, visited 322 pages, opened 35 emails, clicked 14 email links and filled out 3 different enrollment forms. How do we know all that? Come and find out!

During this session we will review important take-aways that we learned from Sarah’s interactions with our website, digital marketing campaigns and marketing automation initiatives. We will also take a deep dive into how Messiah College has used those digital mediums to improve its e-recruitment strategies since launching a CRM in August of 2017.

About

Kris Hardy

Director of Web and Digital Marketing

Kris Hardy is passionate about making the web a better place for prospective students and their families during the college search process. Hardy currently serves as the Director of Web and Digital Marketing at Messiah College and works part-time at Ruffalo Noel-Levitz as an Associate Consultant. He specializes in user experience, information architecture and web analytics. He has recently presented at HighEdWeb 2017, the 2018 High Ed Analytic Conference and the 2018 Slate Summit.