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WRK7
Room 307

Marketing and Engagement Campaigns: Your Strategic Roadmap

Presented by Ashley Budd

If you work in higher education, you’re almost always in a campaign. You spend your days growing communities, raising awareness, attracting prospective students, and soliciting donor dollars. Mapping campaign plans help lay the foundation for your content strategy.

In this workshop, you’ll learn the elements of strong marketing and engagement campaigns. Then, take advantage of this time to design your campaign roadmap. Strategies used in this workshop support collaboration and guide content strategy.

If you’re ready to tackle your next big campaign, join this workshop and leave with a roadmap to:
-Raise awareness
-Cultivate audience participation
-Drive engagement
-Support retention

About

Ashley Budd

Director of Digital Marketing

Ashley Budd is director of digital marketing for alumni affairs and development at Cornell University. She is based in Saratoga Springs, N.Y., working remotely for the university as a digital strategist and project manager for the division. She runs a small team based in Ithaca, N.Y. executing social media, digital content, and digital marketing analytics. Prior to joining the digital team at Cornell, Ashley spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions. She serves as producer for the Higher Ed Live network, a podcast exploring innovations and trends in higher education. She speaks before national nonprofit groups and appears regularly at higher education conferences including Confab Events, NACAC, CASE, and HighEdWeb.