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Room 315

Making a Case for Personalization: Redefining Personas on the Web

Tuesday, Oct 23 9:30 - 10:15

Presented by Martin Sickafoose

The days of building out personas by our marketing teams are over. Why guess at who your audience is and how they behave when you have the data at your fingertips?

In tracking how our users are navigating our site, we’ve been able to build out personalized experiences and allow our users to customize the site to their preferences. In evolving our websites over the last 4 years, we have been refining how we look at data and build out an engaging website experience for our audiences.



Martin Sickafoose

Vice President of Digital Strategy

Martin Sickafoose has over 28 years of creative and digital experience, the last 13 of which have been spent at Purdue University. He is the Vice President of Digital Strategy for the Purdue University Alumni Association and oversees the web and digital strategy for the association.