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Room 314

Let Your Audience Do the Work: Capitalizing on User-generated Content for Higher Ed

Presented by Garrett Bingaman and Ryan Farrell

Understanding your audience is key to a successful creative strategy. Why not take advantage of this and make them “secretly” work for you? Learn how our team at Purdue University benefited from past mistakes and successes and launched a successful university-wide social media photo campaign, Picture Your Purdue. By getting our audience involved, we capitalized on free content and merged it with a full redesign of the university homepage.

At the end of this session, you will be able to:
• Understand the value and capitalize on user-generated content
• Benefit from your audience to accomplish your overall goal
• Successfully integrate social media and design in your creative strategy and process


Garrett Bingaman

Garrett Bingaman is the Senior Multimedia/UX Designer at Purdue University. Passionate about not only great design but an exceptional user experience, Garrett has learned the importance of understanding your audience goals and being a flexible, well-rounded designer. As an avid coffee drinker and vegetarian, Garrett loves exploring new cities and local coffee shops and finding creative spaces to design in. He holds a Bachelor’s degree in Graphic Design, a minor in photography and two UX certifications.

Ryan Farrell

Ryan Farrell is the Digital Marketing Specialist and a Social Media Manager at Purdue University. When it comes to social media for the University, Ryan is focused on showcasing the campus experience for their varied audiences and creating a better online community for those audiences. Ryan loves to spend time with his wife and two children. He is also a lover of stories, craft beers, board games, and all things nerdy. He holds a Bachelor’s degree in Communication with an emphasis in Public Relations and two social media certifications.