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Room 314

Let Your Audience Do the Work: Capitalizing on User-generated Content for Higher Ed

Tuesday, Oct 23 11:45 - 12:30

Presented by Garrett Bingaman

Understanding your audience is key to a successful creative strategy. Why not take advantage of this and make them “secretly” work for you? Learn how our team at Purdue University benefited from past mistakes and successes and launched a successful university-wide social media photo campaign, Picture Your Purdue. By getting our audience involved, we capitalized on free content and merged it with a full redesign of the university homepage.

At the end of this session, you will be able to:
• Understand the value and capitalize on user-generated content
• Benefit from your audience to accomplish your overall goal
• Successfully integrate social media and design in your creative strategy and process



Garrett Bingaman

Visual UX Designer

Garrett Bingaman is the Visual UX Designer at Huntington Bank. Passionate about not only great design but an exceptional user experience, Garrett has learned the importance of understanding your audience goals and being a flexible, well-rounded designer. As an avid coffee drinker and vegetarian, Garrett loves exploring new cities and local coffee shops and finding creative spaces to design in. He holds a Bachelor’s degree in Graphic Design, a minor in photography and two UX certifications.