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Room 308

Inclusion for All! Making Your Social Media Content Accessible

Tuesday, Oct 23 11:45 - 12:30

Presented by Erika Forsack

Social media is the wild west. There aren’t any official or widely accepted guidelines (yet) for accessibility. We’re at the mercy of social media platforms and their web developers. Do you work for public college or university? Do you know what’s required by law? In this session, you’ll learn what you can do to make your content accessible with best practices, image descriptions, and captions. This session will primarily focus on accommodations for folks with sensory disabilities, that are d/Deaf and Hard of Hearing (HoH) or visually impaired and Blind. #HESMa11y



Erika Forsack

Social Media Strategist

Erika Forsack joined Virginia Commonwealth University University Public Affairs in August 2017. As a Social Media Strategist, she assists with creating content, managing university social media accounts, and tracking metrics. Most recently she has been heavily involved in the development, training and implementation of accessibility guidelines on both the Monroe Park and MCV campuses. Previously, she spent six years working for VCUarts in a number of different roles in both the Admissions and Communications offices with a focus on recruitment strategy and social media communications. Continuing to hone those skills, she completed the HigherEd Experts Social Media Marketing for Higher Ed certificate course in July 2017. A VCUarts alumna, Forsack earned a bachelor of fine arts in Interior Design in 2011.