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Room 304/305

How to Talk to Leadership about Social Listening

Monday, Oct 22 4:30 - 5:15

Presented by Liz Gross and Erin Supinka

You know social listening is important—for crisis communication, reputation management, market research, influencer identification, identifying engagement opportunities, and more. But maybe your vice president doesn’t even know what it is. No worries; we’ve got you! Liz will share a strategic framework to help you put social listening into the context of real campus goals and its impact on the bottom line ($!). Whether you work in marketing, alumni affairs, admissions, advancement, or elsewhere on campus, this session will help you communicate with your boss, grand-boss, and even your board. You’ll also hear stories from campuses that have successfully advocated for a social listening budget—whether for software and people or a partner like Campus Sonar.


Liz Gross

founding Director

Dr. Liz Gross is the founding Director of Campus Sonar. Gross' professional super powers include designing and analyzing market research, applying social media strategy to multiple areas of the business, explaining difficult concepts in simple language, and using social listening to develop consumer insights and assist with reputation management. Gross received her Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University.

Erin Supinka

Assistant Director for Digital Engagement

Erin is a digital strategist with nearly seven years of experience assisting higher education institutions communicate with and engage their target audiences. She currently serves as the assistant director of digital engagement at Dartmouth College where she leads the institution’s social media program and works with senior leadership to identify the most effective ways to disseminate key messages across digital platforms and tracks the success of those messages across multiple channels. She's also fluent in doggo and puppers and is a budding brand manager for Fern and Cedar, her two rescue dogs.