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Room 304/305

How To Scale Your Higher Ed Brand Across Every Department

Monday, Oct 22 3:15 - 4:00

Presented by Owen Fuller

What are you doing, right now, to ensure your university’s brand stays consistent? In an increasingly design-centric world, solid brands aren’t established by a few pieces of flashy advertising. They’re products of thousands of small gestures over time. That’s why it’s more important than ever to ensure that each and every one of those touchpoints is on brand.

Join Owen Fuller, General Manager of Lucidpress, as he covers three critical tips for building a higher ed brand that scales, creating more bandwidth for your creative teams and empowering each department.

In this session, you’ll learn:
The difference between universities that win and universities that lose in the branding game
How world-class organizations scale great design
How you can save the time of your designers without sacrificing your brand

Key takeaways
The world now expects great design…and everyone at your university is a “content creator”
This often leads to poorly designed, off-brand content that doesn’t represent your university well. Or an overworked creative team with a massive backlog.
The higher education landscape is only becoming more competitive.
Colleges and universities that win are the ones who have learned to elevate their brand by scaling great design across all departments.


Owen Fuller

General Manager