Online video is huge right now and it will be for a long time. You know it, I know it, your VP knows it. It’s a complex mess of technical mumbo jumbo mixed with actual content strategy. How do you navigate through it all with growing expectations and shrinking budgets? See exactly how our team produced a Giving Day video in-house for a small fraction of what it had cost the previous three years. I’ll take you step-by-step through ideation, storyboarding, scripting, production, editing, and revising. I’ll show you the equipment and software we used and provide insider tips of how to make it all work on a shoestring budget.
Adam Murtland has nearly a decade of video production experience ranging from social media productions to feature length films. He is nearly completely self-taught in the craft of guerilla filmmaking and has used that knowledge in higher education for the past five years. He has a B.S. in business administration from Mansfield University of Pennsylvania. Murtland is the assistant director for digital content in the Alumni Affairs and Development division at Cornell University.