Monetizing Google Analytics goals unlocks a level of insight that will help you understand which web features and user behaviors are contributing value to the business of your institution. This workshop will help you: 1) identify which goals to track, and explore various techniques for tracking them; 2) detail how to calculate goal values, for both simple and complex conversion events; and 3) provide examples of how to use goal values in your reporting and analysis. To get the most out of this hands-on workshop, you’ll need familiarity with Google Analytics, access to your institute’s GA account, and an understanding of the business of your college. Ideally, come as a team, with a developer and someone from marketing.
Alan EtkinSenior Analyst - Web Analytics
Alan Etkin has been using Web Analytics to improve the performance of high volume transactional websites for about 18 years - the last 12 of which have been in higher education. In addition to his work at the British Columbia Institute of Technology, Alan consults with Ruffalo Noel Levitz, providing training, and helping institutes improve their web performance tracking. A frequent speaker at conferences in Canada and the United Stares, Alan has a Masters degree in Communications, and advanced training in digital analytics.