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Room 308

Stop taking your school so seriously

Presented by Melissa Dix and Bonnie Willison

Is it time for schools to lighten up? Considering the sheer volume of messaging the average 17 year old receives from colleges, we think so. Come see examples of how Beloit College has infused humor in to their digital messaging, showing students that there’s a lighter side to higher ed.


Melissa Dix

Director of Digital Media and Creative Services

Melissa Dix, Director of Digital Media and Creative Services, has been evangelizing digital at Beloit College for 13 (lucky) years. At Beloit she's done the web, communications and marketing and most recently - enrollment. Her background also includes six years with Motorola, managing and collaborating on web development projects spanning manufacturing, e-commerce and mobile commerce; and two years as a developer for Full Audio, an online, subscription-based music software startup in Chicago.

Bonnie Willison

Campus Videographer and Photographer

Allison Winston, CEO and Co-Founder of Kickwheel, was a classroom teacher, educational leader, college faculty and advisor for 11 years prior to becoming an edtech entrepreneur.