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TIE5
Room 314

E-expectations 2018: Implications for Marketers and Developers

Presented by Stephanie Geyer and Lance Merker

This session will present the latest (2018) findings from the E-expectations research study now in its 13th year. Specially curated for the HighEdWeb audience, we’ll focus on results related to websites and search engine optimization while providing an overview of social, e-communications and paid interactive marketing trends. Join us and you will takeaway:
* Data to share with leadership to inspire greater support for your work in digital marketing and web development
* Ideas to explore with your team when you get back to campus
* Benchmarks to support your own data analysis or to develop your own user studies
* Inspiration to explore new ideas and opportunities for your website, social, paid and e-communications programs

About

Stephanie Geyer

Stephanie Geyer Vice President, Digital Marketing and Creative Services Stephanie Geyer, Vice President, Web Strategy and Interactive Marketing Services Geyer directs digital marketing projects and oversees the creative services team for Ruffalo Noel Levitz. In more than 20 years as a higher education consultant, Geyer has served more than 350 institutions in the United States, Canada, Italy, and Brazil, such as Arizona State University, John Cabot University (Rome), Golden Gate University (CA), and Sterling College (VT). In addition to providing consulting services, Geyer frequently delivers conference presentations about using the web as a recruitment communications tool, including at the RNL National Conference as well as the AMA Symposium for the Marketing of Higher Education. She manages the yearly E-Expectations market research project on the internet and e-recruitment behaviors of prospective college students and their parents. Her superpower is sleeping on planes.

Lance Merker

Lance Merker has been president and CEO of OmniUpdate since 2001. He played a key role in the corporate reorganization of Mainstay, now OmniUpdate, by repositioning the company's product portfolio from desktop software to web content management system (CMS) solutions. It's his passion and his leadership power that has made OmniUpdate the market leader it is today. When Merker isn't leading the top higher education CMS family, he enjoys spearfishing and eating seafood—lobster is his favorite!