The website is the face of the university to the world and the most visible representation of goals, priorities and values. How do institutions characterize diversity on their websites? In a word, poorly.
Based on my 2018 doctoral dissertation, this session examines diversity on higher education websites. What does it mean? Who is included? Based on more than a year of research examining higher education websites, this study will summarize research findings, then focus on common missteps, practical recommendations, and best practices.
1. Participants will be able to avoid common problems with presentation of diversity on higher education websites
2. Participants will learn the difference between authentic and aspirational diversity.
3. Participants will emerge with strategies for enhancing their institution’s diversity web presence and specific datapoint to gain support of senior leadership,
4. Participants will review 3 examples of effective diversity website content in higher education.
Scott OlivieriDirector of Web Services
Scott Olivieri, Ph.D. is Director of Web Services at Boston College. As part of a talented team in the Office of University Communications, Olivieri is currently leading the redesign of more than 200 websites. In 1991, Olivieri and his father developed a unique computer video system for the Boston Red Sox that helped players and coaches predict tendencies. After travelling with the team for 4 years operating the system, Olivieri shifted to advertising as a founding member of Hill, Holliday's Interactive division. Following six years as a web developer at Fidelity Investments, Olivieri returned to his alma mater. Olivieri holds a B.A. in English, and an M.A. and Ph.D. in Higher Education Administration from Boston College. His doctoral dissertation focused on diversity on higher education websites. Olivieri enjoys watching his beloved New England Patriots, triathlons, and visiting national parks with his wife and two grown children.