Your prospective students visit more college websites than ever before prior to making a decision. They also visit your site more often prior to submitting an application. What this means is that it’s more important than ever to deliver an engaging experience throughout the visitor journey. Delivering the right content to the right individuals at the right time is of paramount importance in the age of digital transformation if you want to see the desired conversions. But you need more than just technology. In order to provide engaging content, you need engaged content contributors.
In this presentation, Kat Liendgens will examine some of the ways in which higher education institutions are approaching the challenge of optimizing the visitor experience for their target personas in order to meet the expectations of the most savvy and demanding customers: your prospective students.
Kat Liendgens is the CEO of Hannon Hill, makers of Cascade CMS. Before joining Hannon Hill in 2009, she gained extensive experience in the higher education and government sectors, holding positions such as Associate Dean and IT Director. Liendgens strives to make Hannon Hill the place with the happiest employees and the happiest customers. To that end, she often holds one-on-one feedback sessions with our customers in order to optimally understand their needs. Liendgens is passionate about content strategy and frequently speaks about topics such as content marketing, campaign management, and user experience. She has presented at HighEdWeb, PSEWeb, NAGW, Ellucian Summit, CMS Expo and Interlab.