Young Alumni and student giving is critical to institutions small and large—as a university’s alumni base changes our approaches must as well. What can you do to draw this key audience’s attention and philanthropic support? A thoughtful approach and strategic partners are key: the way you introduce giving to these new audiences paves the way for future asks. This session will dive into success stories from digital campaign initiatives at Cornell University.
Kendra Saldana is assistant director of young alumni giving for alumni affairs and development at Cornell University. She has been working with her alma mater for the past four years, focusing on increasing young alumni participation as well as developing new philanthropic messages and channels for Cornell’s most recent graduates.