With efficient content operations, an organisation will have a repeatable process for creating effective content. In this talk, Robert Mills outlines the key elements of a content operation, from style guides and workflow through to structured content and governance. Drawing on examples from different universities, research and conversations with their customers in the higher ed sector, there will be practical advice and tips to help teams produce content that meets user needs and business goals. Every day.
Robert MillsContent Strategist
Robert is a content strategist for GatherContent, the Content Operations Platform. He develops, implements, measures, and refines their content strategy and is editor in chief of the GatherContent blog. He is a journalism graduate, ex-BBC audience researcher, and former studio and project manager. Robert has written for leading web publications Net Mag, 24 Ways, Smashing Magazine, WebTuts, Content Marketing Institute and UX Booth.