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PST1
South Concourse

“Can’t Fight This Feeling (But Should)”: Cerebral vs Visceral content strategy

Presented by Kyle Wohlenhaus

How a cerebral content strategy supported by data will outperform your visceral urges

“That’s the way we’ve always done it.” Change in the university setting is often extreme; glacial or needed-this-yesterday. In light of the current trends in higher education, crafting a content strategy that is supported by data is critical to meeting the needs of the user. Learn how to develop a game-plan to educate faculty, staff, and students to embrace data to craft a content strategy that is data-driven to improve effectiveness and efficiency to help your organization achieve its mission and goals.

About

Kyle Wohlenhaus

Web Content Manager/Marketing Manager

Kyle Wohlenhaus is a Marketing Analytics Specialist at the University of Washington, specializing in data analysis, marketing strategy and research, content strategy and development, metric development, and funnel development. Kyle has spent the past 11+ years working with both nonprofit and for-profit organizations in roles of management, outreach, consulting, marketing and business development. In addition, Kyle holds a MBA from the University of Portland's Pamplin School of Business.