In this session, Lougan Bishop will discuss how he created and organized the Boulevard Team, Belmont University’s social media street team comprised of student volunteers. Attendees will also learn important strategies for recruiting student volunteers and motivating them to do their best work.
Lougan Bishop is the Web & Digital Media Manager for Belmont University. He’s responsible for the development of strategies for web, social, video and other digital media that support Belmont’s efforts to advance the strategic priorities of the University. He leads the digital marketing team in development, implementation and production of related campaigns or projects. He also leads efforts to continuously evaluate and improve web, social and video content. In addition, Bishop is the chair of Belmont’s Social Media Administration Team, which oversees the University’s flagship social media accounts and supervises the Boulevard Team, Belmont’s social media student street team. Bishop is also co-host of the Higher Ed Social Podcast.