Sometimes the best-laid plans aren’t really well made at all.
About a year ago, Louisiana Tech University had a group of students who were tasked with providing video and photo content to be used across all communication channels. An enviable position, right?
Problem was, the team didn’t have a strategic direction. They had equipment and some knowledge, but feedback and guidance were lacking. What was the best way to help this team of humans who really wanted to make a difference for the university find their direction in terms of recruiting and sharing brand messaging?
Tom and Tonya will tell you how they helped the team gel into a cohesive customer-oriented group of creatives who now make beautiful videos for the entire campus. These students developed a purpose and learned to serve as shepherds for the University brand – some of them are even considering making marketing and communication their life’s work as a result.
Tonya Oaks SmithExecutive Director for University Communications and Marketing
Tonya Oaks Smith (@marleysmom) has spent most of her adult life smoothing frayed edges, herding wet and hungry cats, breaking down silos and perfecting the #facepalm –- all while dancing backwards and in heels with a big smile on her face. A former reporter who sold her soul and then redeemed it by moving to communication for a public university, Smith is a fan of the words “y’all” and “malheureusement” — not necessarily in that order, and prefers the em dash to commas. She is the executive director of university communications and marketing at Louisiana Tech University.
Tom SotoDigital Communication Manager
I have over 10 years experience in marketing at Louisiana Tech University working with branding, graphic design, web maintenance, and social media administration. I'm a #LATech Alum and Fire Line Captain with Lincoln Parish Fire.