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Room 308

Are You Addicted To Data? Balancing Heart and Mind in Your Content Strategy

Monday, Oct 22 9:30 - 10:15

Presented by Andrew Cassel and Liz Gross

Liz Gross deals data and knows you’re hooked on it. Andrew Cassel enjoys taking hits of that sweet, sweet data but says there’s a time and a place to just feel good and forget the numbers. Doing your job successfully means using both your heart and your mind to create effective and engaging material. Join these two 2017 Red Stapler winners for a rousing discussion about balancing facts with feelings in order to regularly provide engaging content for your audiences.



Andrew Cassel

Social Media Admin

2017 Red Stapler winner Andrew Cassel is back! Cassel has been managing social media channels for the University of Alaska Fairbanks since 2011. Cassel is a four-time winner of Aurora Awards of Excellence from the Public Relations Society of America - Alaska. Cassel has also presented about social media best practices to Alaska CHARR, Alaska Democrats, AlasConnect, Perseverance Theatre, as part of the Transportation Communicators webinar series and one of the speakers during the Higher Ed Experts 2018 Higher Ed Content Conference.

Liz Gross

Campus Sonar Director

2017 Red Stapler recipient Liz Gross returns! Gross is the founding Director of Campus Sonar. Gross' professional super powers include designing and analyzing market research, applying social media strategy to multiple areas of the business, explaining difficult concepts in simple language, and using social listening to develop consumer insights and assist with reputation management. Gross received her Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University.