We’ve all been there—you’re given the chance to create a social strategy from scratch but given no goals or expectations. What do you do next? In this session, hear how Erin built out Dartmouth’s social media program to support institutional goals with a clear and measurable framework. You’ll leave this session armed with tricks and tips to identify your institution’s goals (even when they haven’t been made them clear), how to implement an analytics framework to measure success, and several (free) resources she’s created and use every day at Dartmouth!
Erin SupinkaAssistant Director of Digital Engagement
Erin is a digital strategist with nearly seven years of experience assisting higher education institutions communicate with and engage their target audiences. She currently serves as the assistant director of digital engagement at Dartmouth College where she leads the institution’s social media program and works with senior leadership to identify the most effective ways to disseminate key messages across digital platforms and tracks the success of those messages across multiple channels. She's also fluent in doggo and puppers and is a budding brand manager for Fern and Cedar, her two rescue dogs.